It’s too late for Justin Bieber to say “Sorry” in San Francisco. Accroding to CNN, the pop star and his record labels are under fire there for using graffiti to market Bieber’s new album, “Purpose.” The stenciled graffiti appeared on sidewalks all over the city and haven’t washed off with recent rains.
“I don’t think that’s something the taxpayers should have to pay for,” City Attorney Dennis Herrera told CNN affiliate KGO. He’s upset the singer’s team apparently used permanent paint instead of a chalk-based substance.
Residents have been complaining to city officials for weeks; at least one of the signs was altered to read “Justin Bieber serves no Purpose,” using the title of the album he released in November.
He also suggested that the city had the option of going to court and seeking $2,500 in civil penalties per violation. Universal Music Group hasn’t responded to a request for comment.
The campaign also appeared in other cities, including Los Angeles, though a representative for Mayor Eric Garcetti said the city has not been getting complaints and has no action planned against Bieber’s representatives.
“We get requests every week for this kind of thing,” said Adam Salacuse of Alt Terrain Marketing, which specializes in alternative marketing campaigns but is not behind the Bieber graffiti in San Francisco. “We steer them away,” he said, because of the legal complications from city to city.